Saturday, 20 August 2016

So You Want To Launch Your Own Cosmetics Brand?


Lots of us have dreams, desires, and aspirations for big accomplishments in life. Most of those involve the things we are most passionate about. While many of us may think about fame and fortune from time to time, lots of us are just seeking happiness in our career choices. After all, many jobs for employers can be quite boring and restrictive. But is it really possible to start out on your own and make it work?

If you have a love for all things beauty, you may even have considered launching your own brand. It may be easier to do than you previously thought. All it takes is a lot of hard work and a healthy financial investment! Of course, if you’re working full-time and you don’t have a lot of money set aside, you may be worried you can’t make your dream come true.


When you start researching on the internet, you will find that there are hundreds of great recipes for soaps, foams and lotions. Many of them can be made at home with a few easy-to-buy ingredients. Are you are concerned that the presentation isn’t quite as professional as your customers are expecting? Look to online suppliers for some help here. Packaging like bottles and boxes can be bought relatively cheaply in bulk. And you can even print up your own labels. All you need is a snazzy logo and a good write-up.

You may need the assistance of lip balm manufacturers to create your own lip gloss line. When you design a new shade with a specialist manufacturer, you can be sure you’re getting something unique at the end. Once you have all your products made and packaged, you need to consider how you will get your customers to buy them. This is what marketing is all about.

If you love cosmetics, chances are you already visit lots of forums and websites about the subject. Here is where you will find thousands of other like-minded individuals ready to hear all about your new line of cosmetics. Post on message boards, friend everyone on FaceBook, and Tweet every day. This will spread your message. Be sure you have something interesting and unique to say and offer. This is the best way to attract attention.


You can also set up an eStore to sell your cosmetics direct. Big companies like PayPal offer access to checkout systems. Use your website to Blog as well, talking about cosmetics and beauty in general. You can sell through other sites like eBay or Amazon too. They will take a percentage of your sale price, though, so factor this in when choosing what price to set.

There are plenty of ways to determine the price you wish to sell at. You can calculate the hourly rate it from the time it took to manufacture. Or maybe you prefer to add up all your costs and add twenty percent. It’s entirely up to you, but try to stay within the pricing structure of your competitors. Could you launch your own cosmetics brand?

*This is a collaborative post, please read my full disclosure here.

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